While I have given many presentations and speeches throughout my education, I have never written one for someone else nor have I had a larger audience than 30 people or more at stake than getting a good grade. Speeches and presentations are very serious styles of communication. Not only is the information and purpose of the speech important for the audience to take away but so is the entire experience overall. People do not know how much time, effort and planning actually goes into a speech. In fact, more attention goes into a speech than other writing styles according to the book.
There are so many variables that go into a successful speech. For instance, knowing your audience is crucial to executing the message of a speech well. If you know the audience, then you will have an easier time of understanding what type of language they will respond to. As a pr practitioner, you cant only pay attention to verbal planning but also nonverbal styles. Overall, in the speech, you should try and focus on about three main points. (Generally, that’s the magic number of what people can remember easily.)
There are a lot of different kinds of speeches and public speaking situations. Things like television interviews are important styles of speech as well. Being able to get feedback from these speeches and evaluating them to see how successful they were is very important for future work.