The logistics
The name J.K. Rowling is almost as familiar and popular as the name Harry Potter is. When authors write short stories, poems, novels they get serious recognition for everything. What about the people behind the scenes? In many cases, those are the people who put in the most legwork. If you are not okay with being behind the curtain, do not go into public relations! We are in a business in which, for the most part, we do not get public recognition. However, we do get to be involved in some interesting activities. So much of the creativity that public relations people contain is inspired by looking back. You have to look back on other works in the past to get ideas, especially when you’re doing a feature or a persona.
Once Upon a Time…
As a general rule, news, public relations, and “stories” are all considered in their own category. However, people do not realize that the news and public relations efforts involve story telling as a main ingredient. Including an anecdote, or opinions or people involved allow readers and the audience to transport to become part of that story. This is how any good public relations writer gets the audience to listen to the issue at hand. By using a storyline to keep readers interested, writers can persuade readers to get involved in the facts and the reason for the work. However, before you get too involved in the story aspect, you have to make sure to balance the feature or the work so that it is a combination of persuasive facts and affective description. The lead is the most important part of the work, just like the first sentence or paragraph of a novel is the most important attention getter for the reader. You may not be able to judge a book by its cover but if you have a bad lead for your feature story, you may be looking for a new job. If no one reads the feature, or if the feature does not succeed in its purpose than it is a waste of space. This is an example of a decent lead. It is to the point and combines facts with drama.
http://www.cnn.com/2008/TECH/space/02/20/satellite.shootdown/index.html
