Anatomy of a message
The creative process that we, as public relations people, must master throughout our work experiences is a multifaceted one that makes up a web of factors that influence good message designs. After the research and analysis of your client and their needs, there is still plenty of work to go. A verbal message is prominently important while creating a good message design. However, what I found the most fascinating is the discussion about type and legibility. Most consumers don’t even consciously notice the font used for titles and messages of companies, but this doesn’t mean these things don’t affect their attention and decision-making process. While I thought about this a couple fashion companies, that I pay attention, to came to mind. There are some brands that have the most simplistic type of font for their label, and consumers can recognize the company and its concept from a mile away. For example, Gucci and Chanel are two fashion companies that use font that is simplistic and very legible. Another company that is on the same exact level of fashion as the former two is called Christian Louboutin. The label for this company is easily forgettable and almost completely unrecognizable from most consumers because of the complexity and lack of legibility. Here is a picture of what it looks like:
http://i3.iofferphoto.com/img/item/322/632/76/o_new-52.jpg
Logos are people and colors are their emotions
I really enjoyed the discussion on logos and colors. I found it fascinating. While I knew certain colors arouse certain feelings and thoughts, I had not thought about the cross-cultural affects of color before and how colors mean drastically different things to different people. This is so important to think about when deciding what color most signifies and empathizes with your publics. I also believe that thinking about a logo as a face or even a person is crucial to truly understanding and executing the appropriate logo to become the soul of your client or a certain company. Consumers today have constant cognitive dissonance when it comes to massage dissemination, and they always have their guard up. As a pr person designing a message, you kind of have to assume that consumers are against your client, and your job is to immediately show them or tell them through your message why they should pay attention. Most of the elements you will slave over will consciously go unnoticed by consumers, but believe me; they make a difference.
